About Us

Crafting Legacy, Celebrating Nature.

Established in 1988, It’s Africa has risen to become a leading supplier of top-quality clothing, primarily catering to the Tourism industry in the Southern African region. Our legacy is built on a robust foundation of superior service, unwavering commitment to wildlife conservation, and a passion for delivering innovative and captivating designs.

 

Our Commitment: At It’s Africa, we believe in offering more than just clothing; we provide an experience that mirrors the essence of the Southern African wilderness. Our dedication to superior service extends beyond our products to the preservation of wildlife in the region.

 
Clientele: Our esteemed client base speaks volumes about the trust invested in our brand. We are honored to serve renowned institutions such as the Kruger National Park, Addo Elephant Park, Natal Parks Board, private game reserves and lodges, major hotel chains, and premier curio outlets across the Southern African region. Our designs grace outlets in local and international airports, spanning South Africa, Botswana, Namibia, Swaziland, and Zambia.

In the eloquent words of Ernest Hemingway

“I never knew of a morning in Africa when I woke up that I was not happy.”

At It’s Africa, we endeavor to encapsulate this sentiment in every piece we create. Our designs serve as a tribute to the beauty, joy, and wonder that Africa bestows upon each waking moment.

Join us in embracing a legacy that intertwines craftsmanship, nature, and the spirit of Africa. It’s more than just clothing; it’s a journey through the vibrant landscapes and rich biodiversity of Southern Africa.

Custom Clothing for Your Lodge

Elevate your lodge’s identity with custom clothing from It’s Africa. Our proficiency in crafting bespoke designs ensures that your establishment reflects the unique spirit of the region. Whether nestled in the heart of the Kruger National Park or amidst the scenic landscapes of Namibia, our clothing captures the quintessence of Africa.

Our client base includes the Kruger National Park, Addo Elephant Park, Natal Parks Board, private games reserves and lodges, major hotel chains and most of the prominent curio outlets in the Southern African region. It’s Africa designs can be found throughout South Africa, Botswana, Namibia, Swaziland, Mocambique, Zambia and Malawi.

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